Doritos is developing special snacks for women because crisps are too crunchy for girls.
According to Indra Nooyi, global chief executive at PepsiCo, which owns the famous snack brand, women don't enjoy crunching loudly or licking their fingers when eating crisps in public. The company's solution to this? Crisps with a quieter crunch that will be sold in handbag-sized packaging.
http://www.cosmopolitan.com/uk/worklife ... s-crunchy/